This 3 week long campaign was run for Bartenders Academy. Due to the nature of this business, we tailored the campaign to very specifically to area codes where colleges were located in the state alongside other demographic factors. Future recommendations included bidding higher from the beginning and using even more specific keywords.
Our primary goal for this campaign was to have at least 1 college aged person sign up for more information from the advertisements. Our secondary goal was to bring in more traffic to the website, which was measured by looking at the daily CTR.
The campaign was a success, with one college student who signed up for further information on classes. The results of the campaign met expectations with high CTR’s and quality scores.