Pathological Films Online Brand Presence and Website Management


As the marketing manager for Pathological Films, I was responsible for increasing brand visibility and online presence. I drove traffic to the website through multiple channels: social media, word of mouth, etc. I also managed search engine optimization for the site.


The goal in the starting stage of the company was to simply increase awareness of company and site.


I would consider the outlines goals as successful. The promotions that I had managed online increased awareness, which led to increased sales for our first showcase where the company’s short films were shown.


The acquisition overview for the site is below. It specifies all the channels from which we received traffic from.

Acquisition Overview

Top Channels

The pageviews and average time a user spent on each page is in the chart below. The outlier here is our shop/ticket page, which had the highest average time since people were purchasing tickets on that page.